Friday, December 21, 2007

Professional UGC

A recent article in the LA Times notes that a group of striking writers have raised VC money and are preparing to ply their wares on the Web. This makes perfect sense and I would expect to see more of this type of migration. After all, one of the key issues in the strike is over digital distribution rights, so it it's not a big surprise that writers would pull a Radiohead and go direct to their audience. This move by striking writers strengthens the argument that all content will soon be viewed as user generated, but the distinction will be made between professional and amateur UGC. If your work can be digitized, then there is no longer good reason to rely or depend on the old distribution and marketing structures. Online social media technology ensures that premium content will find its casting couch required.

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